Screen grabs from my last film.
Screen grabs from my last film.
I feel I have successfully referenced the following criteria:
I had a meeting with the marketing team today to decide how we are going to be able to promote ourselves online and to decide who to send invitations to.
I will be setting up a facebook group for the marketing team where we can share information about any free online advertising we may be able to get, and to find sites that advertise art exhibitions and degree shows.
I then gave each member of the team a city or area of their own in which they will promote the degree show. The show will be promoted by sending invitations and catalogues to 6th form colleges, foundation courses, curators of galleries and gallery directors etc, and any other people from creative businesses who may be interested in coming.
We will be dividing London between everyone in the group so we can make sure we cover all the galleries.
The emails will include a short greeting message and the invitation and a pdf of the catalogue will be attached.
Now that our poster ,and therefore website addresses, are in public circulation- it is important for me to keep on top of them and make sure they look professional and provide the information that people may require. On our wordpress site, we have weekly ‘interviews with the artists’ and I have just updated this site with our portraits and names. Similar information is held on the facebook page and twitter page. I have managed to keep on top of them quite well so far- but the next month will be particularly busy!!
Now that our poster ,and therefore website addresses, are in public circulation- it is important for me to keep on top of them and make sure they look professional and provide the information that people may require.
On our wordpress site, we have weekly ‘interviews with the artists’ and I have just updated this site with our portraits and names.
Similar information is held on the facebook page and twitter page. I have managed to keep on top of them quite well so far- but the next month will be particularly busy!!
I have just been told that I will be Mark Amerika’s assistant all next week in various film locations across the north west. I will be documenting and photographing the different areas in order to help him to decide which will be the most suitable locations for his film and I think I will be helping with the filming as well… I’m not really sure what the work experience fully entails yet but I know it’s going to be a very busy week!! Filming all day for Mark Amerika’s film, and editing all night for my own work!
Amerika has been commissioned by AND Festival to make this film for their 2012 festival.
Really looking forward to it- apparently he’s a lovely bloke.
After looking at different options for the catalogue, the group came to the decision that it was best to use a square format, as we needed something bigger than previous years because there are so many of us, but an A4 size just wouldn’t have looked professional enough. If we had gone for the same…
I just want to say that me and Pul-ling have spent alot of time designing the front cover for this Catalogue, making sure there was a link to the posters and invitations you had sent out. Also, I can’t quite see how you think this page is fussy! I think it’s the opposite, it’s incredibly minimal, even more so then the poster and when I tried using the font on the poster it just looked rather boring with all that white space, un-professional and like we hadn’t put much thought into the design. Unlike the poster with all the text, the catalogue needed more character to it which is why we chose this font after much deliberation. It is also very similar to the comments people made on the first layouts in regard to the typewriter font. I also think this makes it look quirky and creative, as it is an art catalogue after all..
Thank you for your comments but I think we have made a very strong visual link to your poster designs and tried to bear in mind the comments the group have mentioned. I have also been told on several occasions by people that it doesn’t have to directly link to the posters anyway. We spent ages looking at font designs, much like you did with the posters so we have to make the decision since we were voted in to do this job. I’m sure you’ll understand that we aren’t going to please all 39 students and how hard it is when you’ve spent weeks designing and people aren’t so keen.
I hope you didn’t take my blog post as a personal attack! In the course handbook we are required to “Describe the decision making process for the catalogue. (References/design/funding/tatse)”
I was critiquing the choices made for the catalogue and stating what I would have done differently. After all, taste is subjective. I think the point of these blogs is to answer the assessment criteria ourselves, from our own point of view, otherwise we would have 39 blogs all writing the same thing about the catalogue.
I would be happy to discuss this further with you in person.
Group photo for the catalogue taken by Suzy Wimbourne
- Thursday 5th May- A discussion with Richard from the Peter Scott Gallery about practical considerations for our degree show.
- Wednesday 11th May- Hand in Curatorship work and CD
- Wednesday 11th May- Email Rachel Daniel with artist statement
- Monday 16th May- Email Rose or Anna with artwork images
- Monday 20th June- All practical work ready for exhibition
- Tuesday 21st June- Exhibition (eek)
After looking at different options for the catalogue, the group came to the decision that it was best to use a square format, as we needed something bigger than previous years because there are so many of us, but an A4 size just wouldn’t have looked professional enough. If we had gone for the same layout as previous years, with each artist having 2 pages each, then we would have had to get the catalogue bound which would have raised the costs considerably. With each person having just one, fairly large page, it means we can get them stapled in the middle and save about £1000. The design of the catalogue was chosen by the catalogue team. I think the inside pages work really well and have a professional layout. The cover is a bit fussy for my personal taste, and the font isn’t the same as the posters and invitations which is a shame, as I would have preferred if the degree show had one overall brand image that was cohesive throughout. Especially seeing as we had to have so many votes with the class and redesign the poster and logo until the lecturers were happy with it! I do like the catalogue overall though, and we have been told it’s main function is as a souvenir for the students and their families I will, however, be sending the catalogue out to art world professionals as a PDF attachment with the invitations. Hopefully this will act as a preview for the degree show and encourage more people to come.
This is something I have given great consideration to recently.
The title of my dissertation was “The Role of the Gallery in a Society Shaped by Technology” and the conclusions I came to were that a physical gallery space isn’t necessarily the right environment for my work.
My work is about the need for people to connect and how we are achieving these connections more and more through technology. It’s a bit of a utopian ideal that many digital artists seem to share, and one could certainly take a negative view point and argue that technology is in fact alienating us even more from each other. I, however, feel we should be embracing these technologies.
I have been looking at artists such as Jeremy Bailey, who create work which is specifically to be viewed online.
Thanks to social networking, we have the ability to share information with one another for free nowadays and there isn’t really an elitist institutional control over net art- as there would be for art being shown in a gallery.
Having my work on the Internet means anyone can view my work for free, I am not out for financial gain but wish to share my work and ideas with anyone who wants to see them.
Being a digital artist, my work is produced for the screen. I make my work on a 27” monitor and this is how I am used to seeing it. In my last film/performance, I am watching the television in my living room, my character is then transported in to the television and is able to interact with the programs. This television is also a 27” screen.
When I watch programs on iPlayer and 4OD, or watch YouTube videos, they appear in a small rectangle in the corner of the screen. I want to keep this viewing process in mind when creating my films in the future.
I am thinking of displaying my work in an online gallery rather than the physical Peter Scott Gallery, yet I need to think of a way to make this accessible to people in the Peter Scott Gallery- seeing as we have to have a piece of work in there.
So far my ideas include having a live Twitter feed projected on the wall where people can make comments about my film that they have viewed online, or possibly having a computer or iPhone that viewers can watch my film on. The point of this is that technology is becoming a part of who we are and we need to embrace it and use it to connect with one another, as was Paik’s vision.
Having my film displayed on an iPhone could be interesting as the viewer would have headphones in and be able to hold the screen close to their face, therefore not getting distracted by anything else in the room.
I would have to attach the iPhone to an elasticated wire in the wall (as they have in phone shops) so it doesn’t get stolen..
I’m not sure which of these ideas would work better, as viewing a film on an iPhone is quite an anti social activity, whereas a live Twitter feed would promote social interactions.